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"I AM NOT ATTRACTED TO STRAIGHT ANGLES OR TO THE STRAIGHT LINE, HARD AND INFLEXIBLE, CREATED BY MAN. I AM ATTRACTED TO FREE-FLOWING, SENSUAL CURVES. THE CURVES THAT I FIND IN THE MOUNTAINS OF MY COUNTRY, IN THE SINUOUSNESS OF ITS RIVERS, IN THE WAVES OF THE OCEAN, AND ON THE BODY OF THE BELOVED WOMAN. CURVES MAKE UP THE ENTIRE UNIVERSE."
—OSCAR NIEMEYER

Inspired by the philosophy of the great Brazilian architect Oscar Niemeyer—which Pritzker Prize winning architects Herzog & de Meuron used as a starting point in conceiving this original, new iconic structure—160 Leroy is exactly as Niemeyer describes: curvaceous, sensual, free-flowing, seductive and sexy. Much like at the hand of a sculptor, this creation possesses a tactile quality and evokes a sense of purity and pristineness with its white concrete façade and diamond faceted floor-to-ceiling windows that reflect the sky and the water. There is a distinctive inherent rhythm to the building, making it otherworldly at any perspective. Stretching a full city block in the West Village of New York City, set on a plinth of white concrete and floating on a bed of light, the building connects with the surrounding streets while also seeming to hover above them— like a spaceship, with its illuminated base that glows at night.

Despite its shape, 160 Leroy was designed from the inside out. The bespoke layouts of the 57 one-of-a-kind apartments are spacious and comfortable, maximizing the expansive views of the Freedom Tower, the Hudson River, North towards the George Washington Bridge and city views East. Some of the apartments even possess views East and West from the same Great Room for rare, idyllic sunrise and sunset views. The layouts were designed for the modern lifestyle—open floor plans to accommodate both entertaining and family life, with just the right amount of privacy. "The only thing that mattered to me was to turn a residential apartment into a real home," says Schrager, "I sought to capture the details of life in the details of the architecture."

 

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215 Chrystie offers eleven one-of-a-kind condominium residences with interiors by critically acclaimed British designer John Pawson. The building was designed by world-renowned, Pritzker Prize award-winning architects Herzog & de Meuron who are known for their iconic structures around the world including the Beijing Olympic National Stadium "The Birdsnest", The Perez Art Museum in Miami, The Tate Modern Museum in London, and countless other unique and distinct projects and museums.

The idea behind 215 Chrystie Street expands on Ian Schrager's idea of "Effortless Luxury Living". The idea is simple...deliver the pleasures of New York's imitable lifestyle, without the worries, hassles and inconveniences that are so often the price of it. As the building will also be the site of a 370 room hotel, effortless luxury living will extend beyond the realm of each individual residence to include privileges, services and amenities provided by the hotel.

Located in the Bowery neighborhood, the birthplace of counterculture and the crossroads of the city's most vibrant and exciting neighborhoods, 215 Chrystie stays true to the history, context, culture and spirit of its location. In a symbiotic relationship, 215 Chrystie is the ultimate expression of Uptown meets Downtown. The building is both completely original, refined and sophisticated, while at the same time subversive, edgy, exuberant and fun. The architects employed honest, modest and authentic materials in a refined, poetic and lyrical way. Both inside and outside, everyday raw concrete was used in an entirely new way with various novel techniques, adding additional elements and special wood framing that reinvents and recreates this everyday material. Floor-to-ceiling special imported windows with mullionless corners maximize rare unobstructed 270 degree views of New York City and create a light, airy, and transparent quality to the interior spaces as well as the overall building.

 

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EDITION Hotels marks the next chapter in the lifestyle hotel story. Ian Schrager conceived the new Brand in a partnership with Marriott International. It combines the personal, intimate, individualized and unique lodging experience that Ian Schrager is known for with the global reach, operational expertise and scale of Marriott. This delicate balancing act brings together, for the very first time, not only great design and true innovation, but also personal, friendly, modern service and outstanding, one-of-a-kind food, beverage and entertainment offerings..."all under one roof". EDITION is an unexpected, refreshing collection of individualized, customized, one-of-a-kind hotels. The brand showcases the best dining and entertainment options, services, amenities and offerings for guests and locals in the know.

Each highly stylized hotel functions as a "home away from home" for leisure and business travelers. Each hotel caters to the modern day business traveler by offering fully functional, technologically sophisticated working environments that provide the comfort and ease of conducting business in an "office away from the office".

The concept, the brainchild of the new partners, addresses new cultural and social imperatives that Mr. Schrager says have emerged. This brand reflects these changing lifestyles and caters to a vast underserved market of guests expecting and in turn demanding a unique experience not merely a place to sleep. "Together Marriott and I have a new vision and plan to radically rethink and catapult the boutique/lifestyle category hotel into the present by capturing the spirit of the times," said Mr. Schrager. "People today are sophisticated and they understand good design, quality, originality and commitment to excellence. They will not accept something derivative and want the ethos and soul of a hotel to be authentic and have character as well as provide impeccable, modern and gracious personalized service that is at the same time luxurious yet down to earth. It is the ultimate balancing act of these apparent contradictions to achieve this and simultaneously create a hotel that is specific and customized yet universal. We intend to make this type of lodging widely accessible and available for the first time to everybody around the world who wants it."

Each of the hotels, with its rate individuality, authenticity, originality and unique ethos reflects the best of the cultural and social milieu of its location and time. According to Mr. Schrager, the Brand's unifying aesthetic is in its approach and attitude to the modern lifestyle rather than its appearance, with design and architecture derived from the scale, location and feel of the individual properties. "The Brand is about an attitude, about a feeling rather than a look," he said. "Sophisticated public spaces, finishes, design and details serve the experience, not drive it." Under terms of their agreement, which is non-exclusive, the partners divide responsibilities, with Mr. Schrager leading the effort on concept, design, marketing, branding, food and beverage as well as other forms of entertainment. Marriott oversee the development process, and operates and manages the completed hotels. A diverse set of world-renown architects and designers are recruited to create one-of-a-kind buildings spanning the complete range of project types, from new construction, to conversions, to gut renovations.

"This new brand is something neither of us could have done on our own," said Mr. Marriott. "The scale of this brand requires the reach, resources and expertise of a global player like Marriott, while the innovation necessary calls for the experience and originality of the category's most accomplished entrepreneur, Ian Schrager."

The London EDITION opened to rave reviews in Fall 2013, in the historic building formerly known as the Berners Hotel, located in the city's Fitzrovia neighborhood.

On the heels of London's success, The Miami Beach EDITION premiered in Fall 2014 to critical acclaim. Located in the Mid-Beach area, the historic "heart of Miami Beach", the project is a stylish and thoughtful renovation of renown architect Melvin Grossman's 1955 landmark Seville Hotel. This next generation urban resort is not merely a hotel, but an elegantly designed, intricately interlinked complex of structures, spaces, and settings that together offer a new kind of resort environment. Every aspect of the traditional beach hotel has been reimagined for the needs and desires of a new generation, and every thought given to enhancing a guest's stay: for vacation, for relaxation-and for work.

The New York EDITION made its debut in May 2015, in the world-famous, iconic “Clocktower” building, otherwise known as the Metropolitan Life Insurance Company Tower. It is situated on Madison Square Park in a neighborhood of the city referred to as NoMad. This new and exciting emerging area has never had a luxury hotel before. As a result, the Clocktower extends the very boundaries of luxury in New York City.

Future EDITION hotels are planned for Sanya, China (2016), Bangkok (2017), Abu Dhabi (2017), Shanghai, China (2017), Barcelona (2017), Times Square (2018), Reykjavik, Iceland (2018), West Hollywood (2018), Wuhan, China (2019), and Bali, Indonesia (2019).