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The Los Angeles Times | August 6, 2006

Gramercy Makeover Goes Artsy

By Jane Engle

IAN SCHRAGER'S reborn Gramercy Park Hotel, which is to open Tuesday in Manhattan, breaks the restless impresario's own mold.

"This is the opposite of what I'm known for," said Schrager, who has collaborated in the past with Frenchman Philippe Starck on sleek, chic interiors at the Mondrian Hotel on the Sunset Strip and the Delano in Miami.

Gramercy Park Hotel, whose guests will have access to the exclusive, gated East Side park, eschews a "definable look" in favor of "exhilarating disorder," evoking an artist's studio, Schrager said. Art includes works by Andy Warhol, Jean-Michel Basquiat and Julian Schnabel, who designed the interior. It is aimed at the "new haute bohemian" who has "resources, taste and understands the finer things in life," Schrager said.

Room rates are expected to start at $525 a night after Labor Day, when a $250-per-night special ends.

A Chinese restaurant and a rooftop club and garden will open later. The 185-room hotel, at 2 Lexington Ave., is part of a condominium-hotel project. Info: (866) 784-1300 or (866) 960-8080, www.gramercyparkhotel.com.