Ian Schrager Company Logo  

Mr. Schrager completed his second residential project, 40 Bond, in 2007. The building, designed by eminent Swiss architects Herzog & de Meuron, is an architectural masterpiece. Their first residential project in America combines luxury apartment and townhouses. The first townhouses built in New York City in generations, offer unprecedented, innovative and sophisticated layouts, details and finishes.

The Pritzker Prize winning architects are best known for the Tate Modern in London, Tokyo’s Prada store, The Walker Art Museum in Minneapolis, San Francisco’s de Young Museum, Beijing’s Olympic Stadium, the “Bird’s Nest” and countless other public and private buildings around the world.

It should be the art of living, not the job of living. That’s the idea behind every aspect of 50 Gramercy Park North, a new and sophisticated concept in urban living created by Ian Schrager. Effortless luxury living is a simple idea—and yet it had never been realized in modern times.

We live in a complex, fast-moving time, and enjoying luxuries is often complicated by the arrangements and management required to make them available. Ian Schrager changed that by introducing at 50 Gramercy Park North a level of service, privileges and amenities never before offered in apartment living. He delivered the pleasures of New York’s inimitable lifestyle, without the worries, hassles and inconveniences that are so often the price of it. It’s nothing short of creating a new way to live in New York City.

The effortless luxury residence: an apartment that offers all the benefits of ownership, the services of a five star, world class hotel, plus an innovative concept of executive lifestyle management that provides a completely staffed household without the bother of managing it or the full expense of maintaining it. 50 Gramercy Park North at the Gramercy Park Hotel will not only offer top level services, but also the expert management required to maintain it.

 

The Gramercy Park Hotel's Haute Bohemian heritage was honored and renewed in the transformation by Ian Schrager. The hotel opened in the Summer of 2006. Bohemia reinvented for the 21st century with an original combination of styles, great pieces of furniture and art and the extraordinary use of color. A collaboration with world-renown artist Julian Schnabel, it was a balancing act which only Ian Schrager could have pulled off, as well as a fresh approach and a new departure for him. It brought together a number of creative forces, not chosen for their compatibility, but for their shared commitment to the modern lifestyle.

Mr. Schrager recently sold his interests in Gramercy Park Hotel and is no longer affiliated with this property.

 

PUBLIC is a new class... a new genre of hotel. Its fundamental attributes are innovative, sophisticated, authentic style (something we have come to expect from Schrager); spot-on, personalized service that makes people feel special; lasting comfort with complete functionality, all at a tremendous value. For the first time, this type of hotel experience is available for everyone and anyone who wants it. What is unusual is that it is inclusive, rather than exclusive. Ian Schrager has taken the best from the luxury set, the best from the boutique/lifestyle set and the best from the limited service model and created a new kind of hotel where everything has been rethought and every original idea updated. This brand is defined by the unique experience it creates rather than by a business classification or price point.

At PUBLIC service matters most. But the key point of differentiation is in the kind and quality of services it offers. The brand only offers services that matter, those that guests really want and need rather than an array of superfluous services they do not use. For Schrager, this marks a new approach devoid of excess and a rejection of the old-fashioned idea of what defines "luxury" and what it actually means to people.

The first hotel, PUBLIC Chicago, debuted in October 2011 to critical acclaim, in the reimagined iconic Ambassador East Hotel and its legendary Pump Room.